SAM STAR SHOES

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Welcome to Sam Star Shoes – Celebrating 15 Years of Style & Empowerment ( 2025 )
For the past 15 years, Sam Star Shoes has been creating more than just beautiful footwear – we’ve been helping women step into confidence. As any woman will tell you, slipping on the right pair of shoes can be transformative. Whether they’re heels, wedges, or soft leather pumps, they complete a look and express your personality.

As designer and founder Sam Lin says, “Shoes are statement makers – the final detail that pulls everything together and lets your personality shine.”

Sam Star Shoes offers a curated collection of exclusive, limited-edition leather shoes – with only 50–100 pairs made per style and colour. Designed for shoe lovers and collectors, each pair brings a mix of style, comfort, and individuality.

Our mission is simple: to empower women through fashion – to help you feel bold, radiant, and truly like the star you are.

Contact us info@samstarshoes.com 

ABOUT SAM LIN

My name is Sam Star and I’m the designer and owner of Sam Star Shoes Company. I was born to be in the fashion industry. Since I was a little girl, I used to change my outfit 3 times a day and insist to wear pretty shoes with my pretty socks. When I grew up, I worked in fashion industry. I believe that a pair of shoes can change a woman’s outfit and how she feels that day. From a pair of stiletto, sandal to a pair of boots can change how woman dress and how confident she feels.

I have been in the fashion industry for almost 20 years. I worked in Harrods and Joseph in London while I studied. I have worked with Truworths, Woolworth and Levis and PUMA in South Africa. I also work as product manager for Carducci ladies footwear that is where I learnt some technical knowledge and production of footwear with Carducci brand. I worked alongside with well know fashion designer David Tale.

 In 2010, I found myself jobless one day and decided to gather my knowledge and experience in fashion with my gut’s feeling and passion in shoes. Then in 2010, I started my own brand – Sam star shoes.

I designed the shoes in South Africa and put all my heart and soul in design and starting my business. I have been featured many times in some fashion magazines, from ELLE, Marie Claire, Cosmo, True Love, Grazia , Oprah magazine to newspaper of City Press and Entrepreneur magazine and many others for past  8 years.

I have been featured as one of the hot young entrepreneur in Entrepreneur magazine 2014 Jan issue, I hope to carry on my dream and be inspired by amazing woman out there also hope to inspires other young entrepreneur to have courage to go after their dreams and be your own Star. 

Our company mission statement  is “ To make woman feel wonderful and powerful and be star of your own”

No matter where you come from, who you are, you are unique and wonderful, this is core essence that sam star brand carries.  

Empowerment for woman is one of the key value that sam star shoes brand carries, I encourage woman from all ages to be confident and secure of who they are, and go after their dreams.

SAM LIN IN THE PRESS

• An interview at Moneyline programme, a story about the brand, read the article here. 

• Sam Lin has been featured on SME South Africa with some of SA's top entrepreneurs, where she wrote an article on Productivity which you can read by clicking here. 

• Her story was published by the Branson Centre of Entrepreneurship South Africa, read her story published in an eNCA article. Click here. 

• Sam Lin met Prince Harry at this prestige event with British high commissioners and Branson center of entrepreneurship as culture, social and economics exhibitions in JHB Dec 2015. Prince Harry certainly liked the shoes, they had a chat regarding the entrepreneural journey of Sam Lin.

            

        

• Latest Article in Get it Joburg online, read about it here  

Sam Star Shoes magazines covers on various magainzes since 2011 click here 

             

Visit Sam Lin's facebook page @samstarshoes to view more of the numerous magazine covers and famous feature shots that Sam Star Shoes has been featured on.